Diana Richardson on Revolutionizing Content
In this episode, we talk to Diana Richardson, a pioneer in the field of content marketing and a key player at Content at Scale. Diana shares her journey from traditional content creation to embracing AI-driven tools that automate and enhance the process. She delves into how AI is not just about regurgitating content but about creating stories that rank and engage audiences. We explore the skepticism around AI in marketing and how perceptions are shifting, with insights from her colleague Julia McCoy's transformation from an AI skeptic to an advocate. Join us as we explore the evolving landscape of content marketing in the age of AI with Diana Richardson.
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Lifelong Artist (www.c-hammer.com) serial entrepreneur, board member, public speaker and technology executive with a career spanning 30 years including leading digital transformations and the creation of Direct to Consumer businesses; with influential roles at Nike, AppNexus and Wayfair. Notably today I am the Chief Executive Officer for Vala-AI and President of BBBSIC (Big Brothers and Big Sisters of Island County) amongst other roles.
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